Floura & Co.

CREATIVE DIRECTION ✱ SOCIAL MEDIA STRATEGY ✱ COPYWRITING

Ice cream legend Jeni Britton’s (founder of Jeni’s Splendid Ice Creams) newest creative culinary venture, Floura & Co., makes achieving gut health simple, delicious, AND good for the planet.

My freelance marketing studio, toyhaus, created and executed interim branding and a refreshed social media strategy for Floura, including market research, competitor analysis, creative direction, photo styling, and copywriting.

REFRESHED INSTAGRAM

The refreshed look incorporates new design elements that complement the existing product packaging and subtly nod to microbiology – with microbe-inspired organic shapes and a vintage science textbook feel.

FLOURA BITES
PRODUCT LAUNCH

Art directed a hands-on photoshoot capturing content to introduce Floura’s latest product — Floura bites! Teaser social media posts built excitement and curiosity with the Floura social audience before introducing the new highly-requested bites format.