Hey there, I’m Madison!
Over the past 10 years, I’ve worked to cultivate a wealth of industry knowledge in social media, branding, and digital marketing. I thrive in environments where I can fuse my strategic thinking with my passion for creativity to turn out fun, engaging projects that build connections.
When I’m not looking at a screen, you can find me cheffing up a plant-based recipe, restyling my shelves for the millionth time, or reading a book with a cat (or two) in my lap.
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✱ Passion and eye for design
✱ Creative and strategic thinking
✱ Communication and collaboration within creative teams, as well as with cross-functional partners
✱ Problem solving skills
✱ Champion of brand consistency across visuals and copy
✱ Shepherding projects utilizing management tools - Asana, Trello, Workfront, Teamwork
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✱ Organic brand storytelling
✱ Copywriting with a consistent brand tone and voice
✱ Digital design utilizing Canva software
✱ Mobile photo and video editing
✱ Trend analysis and competitor patterning
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✱ Holistic marketing campaign planning
✱ Campaign calendar management
✱ Social media community management + engagement
✱ Brand/social crisis management
✱ Monthly audits + campaign-based performance reporting
✱ Social media tools - Sprout Social, Social Studio, Canva, Planoly, Gleam, Facebook Ads Manager/Creator Studio
CERTIFICATES
✱ ELVTR Creative Director Professional Development Course | Oct 2024 - Jan 2025
7-week course focused on advanced strategies in creative leadership, brand storytelling, client relationship building, and team management.
HONORS & AWARDS
🏆 Greater Columbus Arts Council Columbus Makes Art Excellence Award | 934 Gallery, #PayArtists Campaign, Oct 2024
Strategized with Marketing Committee volunteer team in the creation of #PayArtists, a fundraising campaign for the non-profit art gallery which advocates for fair compensation of artists. Campaign launch generated 10K+ impressions, sold-out merchandise in 24 hours, and received GCAC Excellence Award in recognition of outstanding achievements in innovation.
🏆 Columbus Society of Communicating Arts Creative Best Award for Best Environmental Design | Orange Barrel Media, Nov 2023
Collaborated with design, video, and PR teams to lead a high-profile social media campaign that unveiled a new large scale painting installation at the OBM headquarters. This artwork, and the associated launch campaign, was awarded CSCA Creative Best and was featured in ARTnews magazine.
✱ Exhibiting artist in 50 Shades of Gay exhibition at Wild Goose Creative | toyhaus studio, June 2024
✱ Exhibiting artist in Chasing Ghosts and Shadows exhibition at Blockfort Gallery | toyhaus studio, Oct 2023
✱ Featured muralist at 934 Fest at 934 Gallery | toyhaus studio, Sep 2022